Proving and Improving Web Site ROI
How to apply a business process to measuring your online channel
About the Workshop
Spend a thought provoking morning or afternoon with your team and an ISITE Design site strategist to focus on the success metrics that really matter to your business. Our two-hour onsite workshop is delivered by a senior ISITE Design strategist who will educate your group on the value and benefits of watching how customers behave on your web site - and the importance of using the information to make changes that improve the effectiveness of your online channel. This workshop is a high level overview that focuses on applying a process to your web measurement strategy. You will learn how other companies have applied this process to create a business case for the money they spend on their web site.
What you'll learn
You will learn how to use metrics to answer critical business questions:
- What do we want people to do on our site? Why?
- Are they doing it today? Why not?
- What changes solve these problems? How?
- Did the changes work? How do we know?
- What were the business results?
Who Should Attend
Technology and business executives involved in setting web strategies as well as directors and other senior managers who have responsibilities for managing web site applications and content. Web developers and designers will find value; however, this workshop will focus on the business strategy behind web measurement.
