The following post was submitted by ISITE Design colleague, Sheryl Hampton, as a public service to the Dreamcore audience.
OK, Sitecore is a great CMS, for sure, and the folks there are super smart. And face it, when you’re referring to a lengthy product name or phrase, day after day, of course you start abbreviating it. However, the acronyms were a bit much this year – I am not kidding when I say I’ve seen in print and heard each one of these multiple times in the past 2 days. Well, not to worry; I’ve created the glossary of terms below for communication from Sitecore regarding their upcoming products.
OK, let’s start with the easy ones we all know…
CMS (Content Management System)
WCM (Web Content Management system)
WMS (Web content Management System)
CRM (Customer Relationship Management)
OMS (Online Marketing Suite)
Now here are some new ones, and Sitecore’s labeling, from the event…
CEP (Customer Engagement Platform)
ECM (Email Campaign Manager)
DMS (Digital Marketing System)
Of course, it all comes down to math…
CEP = CMS + DMS
And, from what I can tell..
DMS = EA + EA + PEE (stop laughing)
EA (Engagement Analytics)
EA (Engagement Automation)
PEE (Personalization and Experience Editor)
I think ECM is another name for EA (Engagement Automation), not to be confused with that tired old dog, Enterprise Content Management. And I’m not quite sure, but rumor has it that DMS is the new OMS. Although I did hear OMS v2 referenced, and saw DMS v2 in print. Yes, I am a little confused. I’m sure they’ll have it all figured out and clear for us when they launch the new products. That way we can easily tweet about it all and be understood!
