ISITE Design is a proud event partner of FutureM, a community-driven, multi-format event experience throughout Greater Boston occurring the week of September 12 – 16, 2011. On Monday, September 12, we will be hosting a panel of leading higher ed marketers to discuss the marketing and digital strategy around higher education websites.
When: Monday, September 12 | 11:30AM - 1:30PM
Where: Microsoft NERD Center, 1 Memorial Drive, Cambridge, MA
What: Beyond the University Website: The Future of Digital Marketing in Higher Ed
The stakes have never been higher for universities to use the web effectively. Digital is fundamentally transforming how institutions recruit students, empower faculty, connect with the community and cultivate alumni relationships. But change is hard, especially in higher education. Strapped budgets, understaffed teams and a decentralized political environment make it challenging to create great digital programs. We’ve assembled a panel of leading higher education marketers for a lively discussion on what works, what doesn’t, and where they see higher education digital marketing going in the next 5 years. A must attend event for anyone that works with, or within, higher education.
Speakers:
- Gene Begin, Digital Marketing Director, Babson College
- Tom Baird, Vice Chancellor, Institutional Advancement, University of Michigan-Dearborn
- Perry Hewitt, Chief Digital Officer, Harvard University
- Jessica Krywosa, Director of Web Communication, Suffolk University
- Mike Petroff, Web and Enrollment Technology Manager, Emerson College
Moderator:
- Jeff Cram, Chief Strategy Officer & Co-founder, ISITE Design
Agenda:
11:30 - 12:00: Registration & networking
12:00 - 1:00: Panel discussion
1:00 - 1:30: Q&A
1. Visit the FutureM page to purchase an event pass
2. Use our promo code ISITE to save 20%
3. Select the events you'd like to attend -- be sure to register for Beyond the University Website: The Future of Digital Marketing in Higher Ed
For more information, visit futurem.org
