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ISITE Insight
Web strategy, sage advice and delight from ISITE Design

October 6, 2006
Delivered Every Full Moon
www.isitedesign.com/insight


Does Your Website Taste Like Chicken?

Is your website a culinary masterpiece leaving visitors craving seconds, or a bland encounter requiring extra seasoning? Creating compelling and different experiences is the key to success online.

Making your website more tasty


People Behind the Pixels

7 Questions with an Information Architect

Information Architect Caton Gates

Like the Himalayan Yeti, an Information Architect can be a mysterious and rarely seen member of your web team. Yet the blueprints they leave behind will make or break your online experience.

IA Caton Gates explains his craft

Agency Tidbits

Pass the Wiener Schnitzel…

Frequent flier miles aplenty as ISITE Design staffers cross the pond to Munich for new projects… Demolition experts strategize on knocking down walls to comfortably fit eight more in Portland studio… Team brewing record cups of coffee working with Keurig… Company outing to Edgefield proves again that web developers, beer and a nine iron are a wicked fun combination… The broadcast of the 2006 Primal Quest race kicks off this weekend on ESPN2; check out the PQ website for dates and times…

Below the Fold

Useless Info You'll Thank Us Later For

If you find yourself laughing at inappropriate times (while reading this email perhaps), step 7 of 9 recommends trying to exhale as much of the air as possible from your lungs. Of course you need to start breathing again shortly… Learn all 9 steps

ISITE Insight is produced by ISITE Design, a full service interactive agency in Portland Oregon. When not crafting this witty and informative masterpiece each full moon, ISITE Design helps organizations improve business results and wow online visitors with interactive solutions. Take a peek at our work.


Trend Watching

Following the hockey stick curves

Graph showing projected online video advertising

Online video advertising to triple by 2007. Above figures are in millions.
Source: eMarketer

Bodacious Bookmarks

What we're reading on and off the clock.

Will M.
Rubber Ball Lessons
Tim S.
Meebo
James K.
Putting the White Back…
Andrew M.
Carpool Match NW
Philip C.
Design Meltdown
Chip L.
HBS Working Knowledge

Web Footprints

Cropped screenshot of mystery website.

Recognize this site? First one to tell us wins something barely worth the effort.