Building a Website for Analytics
October 2006
ISITE Design's Jeff Cram wrote the following article for Digital Web Magazine on how to properly build a website for analytics.
How to get it right the first time around
Implementing a web analytics solution is a mission-critical activity for any business serious about succeeding online. Without a comprehensive ability to analyze your site's traffic, you'll be unable to determine the effectiveness of your website, online marketing campaigns, and overall online business objectives.
Many companies don't think about measurement when building a site, and they get stuck trying to retrofit it later. This can be a tough task. There are numerous technological decisions that will have an impact on your measurement strategy, your report accuracy, and your ability to analyze the data. Let's look at a few key points that will help you to ensure accurate and effective analytics.
