The Post Launch Paradigm

I had the pleasure of speaking at J.Boye 2010 in Philadelphia on The Post Launch Paradigm with Lou Rosenfeld and Jeff MacIntyre. It was a fun and important topic. One that doesn't get as much attention as it deserves.

We talk a lot about building websites, but very little about how to maintain and support them. I wrote a four-part series about the post launch paradigm on our CMS Myth blog.

Your website is not a project
Managing your site post launch starts with the simple understanding that a website is not a project

Ditch the dashboards
The difference between dashboards and scorecards and why it matters.

The proverbial phase two
Why organizations never get to those phase two features

14 ways to keep the pedal to the metal post launch
Once it's launched, what can you do to keep momentum?