The second day of the week-long FutureM event featured back-to-back-to-back events on community management and listening. Here's a recap of how brands listen, engage and cultivate community online, and how the role of the community manager goes far beyond just tweets.
Boston, a historic gem of a city with a proud history of innovation, likes the world to know it by its many well-earned nicknames: Beantown, the Athens of America, the Cradle of Liberty, and one of my favorites, the not-so-humble Hub of the Universe. (You know that we’re ‘wicked smaht’ here, right?) So this week you’ll indulge us if we add Epicenter of the Digital Marketing World to our famous nicknames.
Life is never dull in the digital advertising world. This much was clear from the Boston Interactive Media Association 2011 State of the Industry event last Thursday night, which gathered leading digital thinkers to discuss the future of digital advertising.
Website personalization doesn't need to be complex. Some simple planning will go a long way.
Learn ways to rally your web troops to make websites, not war.
We talk a lot about building websites, but what happens after they launch?
You may have missed Love @ First website, but you can still catch the highlights from Team ISITE.
With better tools and more ways to connect with customers, why is running a web marketing program still so hard?
Marketing on a shoestring budget has never been easier. Learn what tools folks are using these days.
How the modern-day marketing leader can navigate the treacherous road ahead.
