Summer is quickly coming to an end, but that doesn't mean that our summer reading list has to! Below are this week's suggestions, and be sure to check back next week for the final edition of our summer reading list.
Predictably Irrational - Submitted by Allen Tyler
By Dan Ariely
"Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational."
Thinking, Fast and Slow - Submitted by John Eckman
By Daniel Kahneman
"Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Thinking, Fast and Slow will transform the way you think about thinking."
The Penguin and the Leviathan: How Cooperation Triumphs over Self Interest - Submitted by John Eckman
By Yochai Benkler
"A must-read for anyone who wants to understand the dynamics of cooperation in 21st century life, The Penguin and the Leviathan not only challenges so many of the ways in which we live and work, it forces us to rethink our entire view of human nature."
The Elements of Content Strategy - Submitted by Katie Del Angel
By Erin Kissane
"Content strategy is the web's hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy's roots, and quickly and expertly demonstrates not only how it's done, but how you can do it well."
Ignore Everybody: and 39 Other Keys to Creativity - Submitted by Jeff Cram
By Hugh MacLeod
"What does it take to make a living as a creative person? Ignore Everybody expands on MacLeod's sharpest insights, wittiest cartoons, and most useful advice."
Share your thoughts on our picks -- and feel free to share some of your own -- in the comments below. Happy reading!