The Button Test
Can you guess which button performed better?
In our new 'Always Be Testing' blog series, we're exploring some real-life optimization case studies from our Day2 team. Any seasoned optimization pro knows that the results of a test can often surprise and humble -- You can't always guess what will perform. That's exactly why we test.
Coming up with good ideas to test is half the battle. Our team looks at all options including landing pages, copywriting, buttons, colors, purchase flows and more.
Our marketing optimization team worked with Knowledge Universe to ensure their Kindercare website was not only delivering the right information to visitors, but also pulling them through the conversion process.
Here's the test: What call to action button text will perform better?
One of our first tests started with the copy of a key call to action button on the KinderCare website. After a user searches for a location, there is a primary call to action next to each location to take the next step. It's a key convesion scenario for KinderCare, so we tested some different options to uncover the most effective copy for the button that would lead to a conversion -- which in this case means a completed form on the pop up window.
Test your gut instinct:
We changed out the "Schedule a Tour" button with the following copy options:
Which do you think won?