Beyond the University Website: Dispatches from eduWEB 2011
It was good to be back at eduWEB again talking higher education digital strategy with 300 higher education marketers and web enthusiasts.
We've been doing a lot of work inside academia lately working with the likes of Harvard, University of Michigan-Dearborn, Case Western University and a host of others.
I've noticed that the appetite for digital change inside .EDU is changing. We're seeing more and more leaders rethinking the approach to the web, and make big bets for the future. But this is easier said than done inside an environment where politics and culture make it difficult to change the status quo.
I presented at eduWEB on The Digital Strategy Report Card. The presentation outlined six core themes we see that are key to digital success inside higher education. It also allows you to put a grade next to your own efforts. It was an expanded view on an article I published last year in Fast Company online called Why are Colleges Flunking Web Strategy 101.
I polled the crowd after my presentation and realized nobody was getting straight A's, but there was clearly a lot of great things happening. I touched on topics including leadership, content strategy, user experience, web content management and measurement. All big ticket items that take a lot of elbow grease to get running effectively.
The eduWEB crowd (and texas margaritas on the Riverwalk) were great. I had great conversations and learned a lot about the current challenges and opportunities inside colleges and universities. I also saw a fantastic session by Babson College's Gene Begin on building a digital strategy from scratch. He hit on many of the same themes of my presentation and showed how to actually put them in action. Strategy in the wild so to speak.
We're organizing our own higher education panel in Boston this fall as part of Future M. If you're in the area, we'd love to see you there.
I've included the presentation below and would to hear any of your own experiences working with, or within, higher education.