ISITE Insight

July 25, 2010
www.isitedesign.com/insight

Web strategy, sage advice & delight from ISITE Design

Pushing Pixels

Shine, Baby, Shine!

With a devilish laugh, Larry Hagman, a.k.a. TV's Texas oilman J.R. Ewing, extols solar energy in SolarWorld's new "Shine, Baby, Shine!" campaign. (Gotta love the irony: He owns the largest solar-powered home in the US.) The TV/print/web campaign follows ISITE's redesign and CMS implementation for SolarWorld-USA.com. Check out Hagman shining the light on solar. Read more

Agency Tidbits

Walter Says, "Hello World"

Welcoming Walter Cram… Shining for SolarWorld… Talkin' about the CMS Myth at the UPenn Wharton Higher Ed Web Symposium… Welcoming Andrew Schwint, Jason Phung and Meghan James to ISITE… Launching the newest branch of the Mid Content Public Library system… Letting out our inner children at an amusement park for our annual summer picnic… Kicking off the newest Project X… Brown bagging HTML5… Doubling down on Drupal in Vegas

Below the Fold

Simplicity in Design

Concepts often surface that make us say, "Dang, why didn't we think of that?" Case in point: the Portland Ad Fed's Roseys2010.com. The site, an interim solution to promote a Fall event, requires user interaction, offers a familiar interface (The Wall), and provides an "anything can happen" feel that promotes sharing. We see an unanticipated benefit: user feedback (albeit controversial) that can be leveraged as the PAF plans the event. Props to our friends at North for putting it together. Check it out

ISITE Insight is produced by ISITE Design, a full service interactive agency in Portland, Boston, and Dallas. When not scrambling to craft this witty masterpiece each full moon, ISITE Design helps organizations improve business results and wow online visitors with interactive solutions.
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Bodacious Bookmarks

Sites we love on and off the clock.

• Matthew C. - 2011 Chevrolet Volt
• David A. - Uncyclopedia
• Matt R. - Planet5D
• Andy V. - Instant Oil Spill
• Dedrick S. - True Blood Season 2
• Paul F. - Yahoo! Style Guide
• Bryan L. - Terrafugia

Inside the Numbers

When the University of Nebraska Cornhuskers play football at home, Memorial Stadium becomes the state's third largest city. Compare this to the population of Nebraska's other two big cities.

Source: huskers.com

Pop Quiz

This prestigious school was originally known by a generic name until a wealthy benefactor from the east came along to lend his name and money (but never his presence) to it. First one to e-mail the correct answer wins something barely worth the effort.

June Winner

The dot bomb's logo teased in our June trivia was Kozmo.com (business model: deliver anything in an hour, no delivery fee). Judah Phillips was quickest on the draw (again) but props to Sean Dreilinger, who emailed moments later.

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