Web Strategy, Sage Advice and Delight from ISITE Design
Pushing Pixels
Shine, Baby, Shine!
With a devilish laugh, Larry Hagman, a.k.a. TV's Texas oilman J.R. Ewing, extols solar energy in SolarWorld's new "Shine, Baby, Shine!" campaign. (Gotta love the irony: He owns the largest solar-powered home in the US.) The TV/print/web campaign follows ISITE's redesign and CMS implementation for SolarWorld-USA.com. Check out Hagman shining the light on solar.
Welcoming Walter Cram… Shining for SolarWorld… Talkin' about the CMS Myth at the UPenn Wharton Higher Ed Web Symposium… Welcoming Andrew Schwint, Jason Phung and Meghan James to ISITE… Launching the newest branch of the Mid Content Public Library system… Letting out our inner children at an amusement park for our annual summer picnic… Kicking off the newest Project X… Brown bagging HTML5… Doubling down on Drupal in Vegas
Below the Fold
Simplicity in Design
Concepts often surface that make us say, "Dang, why didn't we think of that?" Case in point: the Portland Ad Fed's Roseys2010.com. The site, an interim solution to promote a Fall event, requires user interaction, offers a familiar interface (The Wall), and provides an "anything can happen" feel that promotes sharing. We see an unanticipated benefit: user feedback (albeit controversial) that can be leveraged as the PAF plans the event. Props to our friends at North for putting it together.
ISITE Insight is produced by ISITE Design, a full service interactive agency in Portland, Boston, and Los Angeles. When not scrambling to craft this witty masterpiece each full moon, ISITE Design helps organizations improve business results and wow online visitors with interactive solutions.