This article was originally posted on The CMS Myth
After hours of tedious research across decades of music spanning all genres, we are proud to release our CMS Mix Tape (think John Cusack in High Fidelity). We believe it can go Platinum, but we’ll settle for Gold.
Our 15 handpicked songs strike at the emotional core of a web content management rollout. From the upfront planning to vendor selection to implementation, we’ve got it covered. Consider it required listening before your next project.
Think we missed some tunes? We’ll send iTunes gift cards to our favorite comments on this blog post. Download the CMS Mix Tape on iTunes
What’s on the album?
- Out of Control (U2)
- Master Plan (My Morning Jacket)
- You Can’t Always Get What You Want (The Rolling Stones)
- Think I’m in Love (Beck)
- Money (Pink Floyd)
- Today (The Smashing Pumpkins)
- There’s Never Enough Time (The Postal Service)
- Accelerate (R.E.M.)
- The Final Countdown (Europe)
- Song 2 (Blur)
- Use Me (Bill Withers)
- Rollercoaster (M. Ward)
- It Should Be Easier Now (Willie Nelson)
- Sweet Caroline (Neil Diamond)
- Don’t Stop Believin’ (Journey)
As you can see there is something for everyone here.
The boys from Ireland kick it off right with Out of Control–A feeling we all have without a solid web publishing system in place. You'll first need a Master Plan. And that means clear success metrics, user experience planning, technical requirements and content strategy.
Please don't forget content strategy. When you start looking at potential CMS solutions, most organizations will likely agree with Mick that there are trade offs in evaluating vendors. You truly Can’t Always Get What You Want. In fact the Stones very well could have been sitting through back-to-back CMS vendor presentations when writing: And I went down to the demonstration To get my fair share of abuse But as you look at more options, you will likely find you can get what you need.
In fact, once you find that ideal solution, you’ll probably nod your head with Beck saying you think you’re in love, but it makes you kind of nervous to say so. After all you haven’t gone through the contracting or budget approval process. And that’s where Pink Floyd comes in. Because it’s all about Money at this point. Internal budgets, software licensing, implementation costs--These things add up. And some of the tactics CMS vendors will use to try and close you by month’s end may definitely fall on the Dark Side of the Moon. But all that eventually gets ironed out and Billy Corgan speaks for many CMS project leads when he sings Today is the greatest day.
After all, when you get your hands on those fresh license keys, you just want to turn it on. But slow down cowboy because implementations take time. And even The Postal Service can tell you There’s Never Enough Time. The fur is certainly flying as you charge into that implementation. You’ve got internal teams, external agencies, internal stakeholders and gantt charts going in all directions. Under the stress of tight timelines, you only need to hear R.E.M.’s Accelerate to understand there’s no time to question the choices you make in development. In fact, you may be looking for that rip cord because you’re incomplete. Feature incomplete that is. It may take long nights and a few pushed deadlines, but you’ll eventually be ready to launch. And Europe’s Final Countdown can help you charge through those last minute activities.
Launch day for a new CMS is a thrill. All that hard work comes to a close and you get to unveil the new site to the world and a new CMS to the organization. Blur’s Song 2 captures that euphoria. And at just two minutes long, it’s an appropriately short lived high. After all, now the real work starts. Supporting the implementation. Bill Withers’ Use Me highlights the fact that everyone will want to use your new shiny object. Content needs to get published and it’s showtime for the new CMS.
Despite those months of planning and all your new workflow magic, there will still be bumps in the road. It may not be quite as mellow as M. Ward’s Rollercoaster, but he's right that you’ll certainly hit some highs and lows. CMS can lift the organization up or send it spiraling down. However, with perseverance, those bugs can be ironed out. What doesn't kill you can only make you stronger. Willie Nelson's It Should Be Easier Now has a valuable message in that the lessons you've learned here are ones gold can't buy.
Although a sharp agency partner on retainer can certainly help. You don’t need to be in the middle of the eighth inning at Fenway Park to agree with Neil Diamond that success with CMS can feel so good, so good, so good. Any CMS veteran will tell you CMS is an ongoing process and the mix tape appropriately leaves you with an inspirational power ballad from Journey. Don’t Stop Believin’ indeed. Get your copy of the CMS Mix Tape on iTunes, and drop us a comment below on any songs you think should be on the album. There’s always the B-sides edition. We’ll send iTunes gift cards to our favorite comments.