ISITE Insight

February 28, 2010
www.isitedesign.com/insight

Web strategy, sage advice & delight from ISITE Design

Pushing Pixels

Metrics that Matter

When Insight readers speak, the world listens. Our 2010 Web Strategy Report is sure making the rounds. Most recently, eMarketer highlighted our report to help explore the role of web measurement and the confidence level in using data. They did find you all a little pessimistic, so let’s all try to pick it up a notch in 2010, shall we? Read the eMarketer article

Agency Tidbits

Crash Course

Lapping coworkers in competitive go kart event…Crunching KPIs and coconut shrimp at Web Analytics Wednesday in Boston…Running user testing sessions on some fresh UI work…Debating the future of agencies with MITX…Hosting the Sitecore User Group in our Cambridge office…Presenting Design Jam workshop at Interaction 10 in Savannah…Wondering who should actually use a CMS…Wishing the agency a happy 13th birthday.

Below the Fold

Is Your HTML Flat?

We’ve all heard of writing beautiful code, but thanks to Code Organ you can now hear a full on standards compliant symphony. Give it your URL, throw on some headphones and see what your website sounds like. Just don’t try and play your website backward. Really, don’t. What does your website sound like?

ISITE Insight is produced by ISITE Design, a full service interactive agency in Portland, Boston, and Dallas. When not scrambling to craft this witty masterpiece each full moon, ISITE Design helps organizations improve business results and wow online visitors with interactive solutions.
Hear what our clients are saying.

Bodacious Bookmarks

Sites we love on and off the clock.

• Natalie W. - My Life is Average
• Heather H. - Readability
• Dedrick S. - Portland Glass Art
• Matt R. - Squared 5
• Rick C. - F1 Helmet Cam
• Katherine S. - Free Rice
• Will M. - Navigation Menus

Inside the Numbers

The average cost per lead from inbound marketing is $134 compared to $332 from outbound activities.

Source: Hubspot

Pop Quiz

What would you be harvesting in FarmVille (pictured above) if you were able to admit you actually spent time farming pixels? First one to e-mail correctly wins something barely worth the effort.

January trivia winner

Brian Juckeland was the first one to correctly identify the mystery app icon as The Moron Test.