Content Strategy Gets R-E-S-P-E-C-T
Over the past year, content strategy has grown from a nice-to-have to a you’d-better-have. ISITE has some ideas for how you can get your team singing that tune.
Margot Bloomstein details how content strategy fuels other aspects of a website design project.
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In the mid-August edition of A List Apart, ISITE Content Strategist Margot Bloomstein had the opportunity to share our methods for advancing the practice of content strategy through many of the people that benefit from it. Content strategy—the practice of planning for content creation, delivery, and governance—is bigger than just copywriting. It also comprises the analysis, messaging, and editorial workflow that drive copy. So what’s it to you? If you’re a designer pitching a concept, information architect organizing a site, search engine marketer trying to drive traffic, or a CMO attempting to build a cohesive brand, content strategy can help you pull it all together.
As a preeminent publication for the web design and development industry, A List Apart reaches nearly half a million practitioners every month—folks who craft websites and help shape the web by developing standards and advocating for better practices. Amid the demands of day-to-day work, it’s difficult to take the time to look up, assess the landscape, and say “Hey, let’s share what works and fix what’s broken,” but that’s core to ISITE’s culture. As it turns out, so is content strategy.
We speak, write, and blog about web content management. ISITE has established leadership in offering a practical, pragmatic perspective on CMS selection and implementation. After all, CMS isn’t all about meeting your technology needs; it’s about meeting your communication needs. It’s not all about your technology—it’s about your content! ISITE is renewing its attention to content strategy, analysis, and management. Why now? Content, content management, and content migration have become more complex, just as the web and our expectations of it have become more complex. If you’re improving how you present your brand, you need a plan to improve your content, plain and simple. Over the coming weeks, expect to hear more about that and other perspectives on content strategy at the CMS Myth.
In the meantime, catch the story at A List Apart to hear from us—and, surprisingly, Aretha Franklin.
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