Getting Scrappy
Web Marketing on a Shoestring - Being Scrappy with Free Tools and Techniques
I had the pleasure of moderating a MITX panel in Boston last week titled Web Marketing on a Shoestring. Essentially, we got four wicked smart marketing experts together, packed the room with even more marketers and spent 90 minutes running through low cost marketing technology.
It was fast paced, fun and full of great questions. The panel included Cappy Popp (Thought Labs), Greg Slama (One to One Interactive), Mike Volpe (Hubspot) and Dean Whitney (Garfield Group Interactive).
While I won't give you a blow by blow of the session, I did want to share the laundry list of low cost (or free) marketing tools we discussed. It also inspired another blog post titled The Web Marketer's Dilemma. Be sure to also leave a comment with any of your own favorites.
Here are the tools:
- 99designs
- Action Grader
- BackType Alerts
- Basecamp
- Blip.tv
- BzzAgent’s Frogpond
- Compete
- Concept Share
- Facebook Grader
- Facebook Advertising
- Feedburner
- Flickr
- Google Ad Planner
- Google Alerts
- Google Analytics
- Google Apps
- Google Trends
- Google Webmaster Tools
- Google Website Optimizer
- Hubspot
- iTunes
- MarketLeap
- Microsoft Ad Center Labs
- Mind Meister
- Namethis
- oDesk
- PlanHQ
- Press Release Grader
- Rivalmap
- SEOBook
- SEOMoz
- Silverstipe
- SlideShare
- TweetGrid
- Twitalzyer
- Twitter Grader
- WebPosition
- Website Grader
- Wordpress
- Yahoo Pipes
- YouTube
- Zoho CRM
And I'm sure this is just the tip of the iceberg. What is your favorite low cost marketing tool? Leave a comment below.
Hey Jeff,
Great list! I'm seeing a lot of tools on here I'm going to have to try.
I'm not sure if you've tried twendz yet, but it gives you a snapshot of sentiment on twitter while the conversation is happening.
http://twendz.waggeneredstrom.com
Thanks for including Twitalyzer on this list Jeff!
If you've got Wordpress listed, you should probably also list Typepad. They allow a bit more customization/theming than Wordpress (at least for hosted accounts). Also, I believe both allow for easily mapping domains/subdomains, effectively creating the illusion that a site is corporately owned (vs. living at subdomain.typepad.com or subdomain.wordpress.com)
Other tools that rock:
- http://www.mailchimp.com/ for email marketing
- http://www.surveymonkey.com/ for customer surveys
- http://wufoo.com/ for quick slick web form creation
- http://drop.io/ and https://www.getdropbox.com/ for filesharing with external partners/vendors
- http://www.netvibes.com/ - I create internal "brand portals" to monitor online brand activity on the big user-generated sites. Netvibes lets you publish & share URLs too.
- There are dozens of great Firefox plugins for online marketers & web-dev types. My must-haves: WASP, Firebug, Dust-Me-Selectors, Screengrab!, Autopager, Videohelper, DownThemAll
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