ISITE Design User Experience Strategist Margot Bloomstein participated in the inaugural Content Strategy Consortium at the IA Summit 2009 in Memphis.

The group discussed the emerging discipline and how it fits into an overall web strategy, while attempting to collectively define necessary steps, key deliverables, and core competencies. Margot's presentation "Who Rocks the Party" explored how a good content strategy can support a website's approach to user-generated content.