ISITE Insight

April 20, 2008
www.isitedesign.com/insight

Web strategy, sage advice & delight from ISITE Design

Monster Metrics

Moving Beyond Google?

Google, the champ in PPC advertising, is far from being a washed-up chump. But AdWords clicks are down. And despite its hedge in acquiring DoubleClick, competing ad networks – spreading like kudzu – are poised to siphon away Google ad dollars. Could a spending shift crimp Google's style? Read eMarketer's synopsis

Agency Tidbits

Extending 2.0 to the Enterprise

Spreading the Enterprise 2.0 gospel at Boston KM Forum
…Reigniting our journalism bug with new NYC publisher project…Welcoming Spring in Anchorage with the Alaska Travel Industry Association…Adding flair to BOS office so creative team feels at home on trip East for HOW Design Conference …Packing the SPF 45+ and suitcase full of ROI anecdotes for CMO conference in Sunshine State

Below the Fold

Is that a scam or a business plan?

It may just be our Tax Day hangover talking, but it seems harder than ever to hang on to your money. We can’t call off the IRS big dogs, but Consumerist.com helps with warnings on annuity hucksters, credit card fraudsters, and other scammers. The crooks’ creativity knows no bounds: now they’re after your stimulus check from Uncle Sam. Visit Consumerist.com

ISITE Insight is produced by ISITE Design, a full service interactive agency in Portland, Boston, and Dallas. When not scrambling to craft this witty masterpiece each full moon, ISITE Design helps organizations improve business results and wow online visitors with interactive solutions.
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Bodacious Bookmarks

Sites we love on and off the clock.

• James K. - Tripit
• Andrew M. - About Us
• Michael S. - Is It My Lucky Day?
• Christoph S. - Garfield minus Garfield
• Will M. - Better Presentations
• Barbara H. - WFUV

Inside the Numbers

Twitter followers for the leading candidates Barack Obama 24,032 followers Hillary Clinton 3,054 followers John McCain 900 followers

Pop Quiz Hot Shot

Recognize this famous photo journalist?

View larger photo (and hint)

First one to e-mail us the correct answer wins something barely worth the effort.

March Winner

Darla Rosser was the first one to correctly identify the mystery city as Vientiane, Laos.

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