Marketing Automation with Content Management Webcast

Thursday, November 9, 2006

10 am PST / 1 pm EST

Duration: 60 minutes

Register for Free Webcast

Many organizations still consider their content management system to be an IT consideration and are not taking the necessary steps to build their sites to support mission critical marketing activities.

Implemented properly, a content management system should successfully drive web analytics, online campaigns, search engine optimization, blogs, RSS and lead generation.

This 60-minute webcast will share tips and tricks on how to maximize the value of your content management system to improve your online marketing.

ISITE Design's Jeff Cram and George Ross team up with the CMS experts at Ektron to share its lessons from building more than 200 sites from start to finish.

• Presentation Outline
• Introductions
• Online marketing trends
• The website ecosystem
• The role of content management
• Seven pillars of online marketing
  • web analytics
  • online campaigns
  • blogs
  • rss
  • Lead generation
  • e-mail marketing
  • search engine optimization
• Closing
• Questions and Answers

Register for Free Webcast