Our Fearless Leaders

Paul Williams co-founded ISITE Design 13 years ago and over that time has been recognized as a Top 40 Executive Under 40 and as the Entrepreneur of the Year Under 30 for a three-state region by the Small Business Administration. Paul excels at turning a seemingly ordinary set of project requirements into a transformational idea. From Intel and Xerox to Siemens and First American, Paul aligns clients’ Digital Strategy to their Corporate Strategy and then crafts an innovative vision for initiatives that drive right to the bottom line. Paul speaks regularly at events such as the Internet Strategy Forum, actively participates in the Entrepreneurs’ Organization, and writes for publications including CRM Buyer. When he’s not working, Paul can be found channeling his boundless energy into his many outdoor hobbies and spending time with his wife Leah and two sons, Rhett and August. 

Jeff Cram co-founded ISITE Design and serves as its Chief Strategy Officer, responsible for helping to shape the agency’s strategic direction, partnerships and service delivery. Jeff moved to Boston in 2004 to open the agency’s Boston office. The office has flourished under his leadership built on key account relationships that include Genzyme, Zipcar, MTV, Tufts and MIT. Jeff is an active member of the digital community as a blogger for Fast Company online and a frequent speaker at national events on topics including digital strategy, analytics, experience design and content management. Jeff lives in Boston with his wife and son and uses his trips to ISITE Design's west coast office as an excuse to visit his fainting goats who currently reside on a farm near Portland.

As Chief Operating Officer, Kevin Mackie ensures the continued success and profitability of ISITE Design, working closely with both Paul and Jeff to set the strategic direction for the agency. Kevin heads up operations and delivery and keeps ISITE running on a daily basis. He manages everything from estimates and forecasts to contracts and budgets and from time to time helps with business planning for clients. Kevin also has an extensive technical background, attributed to his experience as Director of Product Management for Digital River as well as his role at Phoenix Technologies leading product marketing. Outside of the office, Kevin’s time is occupied with his unhealthy obsession with any and all University of Washington athletics, despite never actually attending school there.

Michelle brings more than fifteen years of diverse agency experience to ISITE Design.  As the VP of New Business Development, Michelle is responsible for identifying and evaluating potential clients.  Through her years of working with B2B and B2C organizations she knows that a successful partnership is reliant on matching the agency’s expertise with client needs.  Michelle identifies business opportunities and pulls in subject matter experts from the agency’s practice groups to build strategic action plans.  Prior to ISITE, Michelle ran her own agency and was VP of Client Services at an integrated marketing firm.  On the weekends you will find Michelle fully immersed in domestic life—entertaining, baking or collaborating on art projects with her two children.  

Brian brings more than fourteen years of software architecture and web application development experience to ISITE Design. As the VP of Technology, Brian leads the technical architecture team, evaluates new technologies, and plays an integral role in client strategy. Skilled at conceiving simple solutions for complex problems, Brian collaborates with our development team and others to advance internal processes and technical delivery across all projects. Prior to ISITE, Brian owned Swipht Technologies for five years, a successful consulting firm focused on content management solutions and custom web application development. Brian enjoys traveling and has spent so much time living and working around the world in places such as India, Chile and Norway that PBS is thinking of airing a new game show called Where in the World Is Brian Payne.

Andrew McLaughlin brings 15 years of experience leading web and internet development teams to his role as Senior Director of Account Management. His ability to build solid relationships with clients helps him define long-term strategies and program roadmaps for their success. He oversees the health and well-being of major accounts like OHSU, California Cryobank, PacificCorp, and Vanderbilt University. Andrew’s accolades include the Platinum Award from eHealthcare Leadership Awards for “Best eBusiness Site” for work on the California Cryobank website.  In the seven years that Andrew has been with ISITE Design he has generated numerous processes that improve the client experience. Andrew enjoys traveling with his family and spends much of his free time battling DIY home improvement projects.

Patrick combines stunning design skills with practical web usability best practices to deliver sites that both look great and work well for end users. As Creative Director, Patrick and the creative team work side-by-side with the user experience team to create unique solutions that accomplish strategic goals for clients such as Confederated Tribes of Grand Ronde, Farm Aid, Mt. Hood Meadows, SolarWorld, and Pacific Power. Together the teams keep the customer journey in mind as they craft the visual design and user experience. Patrick contributed to the success of the Primal Quest Expedition Adventure Race website, which received Best in Class “Sports” category award from Interactive Media Council as well as Adobe Site of the Day. Evidence of Patrick’s particular passion for typography can be found on his arm in the form of a movable type tattoo and in his basement in the form of a letterpress. 

Al Partridge serves as ISITE Design’s Director of Development. He manages the developers and practice groups at ISITE (.Net, PHP, Front End Development, and ColdFusion). With extensive experience with content management implementations, requirements definitions, and technical integrations, Al efficiently prioritizes needs and allocates resources within the largest department in the agency. An excellent communicator, Al ensures that everyone on his team is always on the same page. Prior to joining ISITE Design, Al served as an application developer analyst for Xerox and has also developed and contributed his technical leadership to companies including Emmett Travel Inc. and BTI Americas - Mentor Graphics. Al’s knack for solving problems with grace and a sense of humor makes him an irreplaceable member of the ISITE Design family.

Melissa knows what it takes to guide projects from concept to launch. As Director of Project Management, she enables teams to focus on efficiency and quality while maintaining a strong focus on service. With over ten years of digital experience working on both the agency and client side, Melissa uses a consultative approach to proactively deliver on client expectations and mitigate risks to ensure project success. Melissa is PMP certified and has combined her relationship management and organizational skills on projects for SolarWorld, Vanderbilt University and Oregon Food Bank. When she’s not gracing the office with her laughter, Melissa can be found making garage wine with her family or spending time outdoors with her dog, Jack.

A mobile developer and strategist, Gene has experience translating a wide variety of challenging client technical needs into elegant and durable online systems.    As Director of Mobile Solutions, Gene works with ISITE's clients to craft mobile strategies that align with their broader digital strategy and business goals, and leads a team of solution providers developing innovative native mobile apps and mobile web applications and sites.  Prior to ISITE, Gene founded and ran Portland-based firm Anomaly Incorporated for fourteen years,  specializing in web and mobile application development.  An avid outdoorsman, Gene enjoys skiing the Oregon backcountry and playing the electric guitar (though rarely simultaneously).