In every industry, digital competitors are taking advantage of new platforms, tools, and relationships to undercut competitors, get closer to customers, and disrupt the usual way of doing business.
The only way to compete is to evolve.James McQuivey - "Digital Disruption: Unleashing The Next Wave Of Innovation" by James McQuivey, Forrester Research, Inc. (Amazon Publishing, 2013)
We agree that
We believe marketers should sit at the board table and help set strategy. If you do not believe your understanding of markets, products, customers and positioning plays a vital role in shaping strategy then you are not a modern marketer.
Great businesses look beyond the horizon. Great marketers have the vision to define the horizon. Modern Marketing Manifesto - Econsultancy
We believe that
Our goal with the Delight event and community is simple: we are gathering a tribe of brands and thought leaders who care about building great experiences.
Because companies that are loved, win.
Jeff Cram - Chief Strategy Officer and Co-founder, ISITE Design and Delight.us